Lovelock, Christopher H.  <br/><br/>
Marketing challenges   cases & exercises  

 - New york  McGraw-Hill Book Company  1993 
 - xxxix,628p.  24cm 
 - McGraw-Hill Series in marketing  .
<br/><br/><label>ISBN: </label>0071125132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF DISTRIBUTION<br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV