TY  - GEN
AU  - Lovelock, Christopher H. 
AU  - Weinberg, Charles B. 
TI  - Marketing challenges : cases & exercises 
SN  - 0071125132
U1  - 658.8 
PY  - 1993///
CY  - New york
PB  - McGraw-Hill Book Company
KW  - MANAGEMENT OF DISTRIBUTION
KW  - GENERAL MANAGEMENT
ER  -