Wilson, Richard M. S.  <br/><br/>
Strategic marketing management   planning, implementation and control  

 - New Delhi  Viva Books Private Limited  1996 
 - xx,644p.  28cm 
<br/><br/><label>ISBN: </label>8185617597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT<br/>GENERAL TOPICS OF MARKETING MANAGEMENT<br/>MANAGEMENT OF DISTRIBUTION
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL