TY  - GEN
AU  - Wilson, Richard M. S. 
AU  - Pearson, David J. 
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning, implementation and control 
SN  - 8185617597
U1  - 658.802 
PY  - 1996///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - GENERAL MANAGEMENT
KW  - GENERAL TOPICS OF MARKETING MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
ER  -