Nash, Edward L.  <br/><br/>
The direct marketing handbook  

 - New york  McGraw-Hill Book Company  1992 
 - xxxiii,825p.  24cm 
<br/><br/><label>ISBN: </label>0070460272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF DISTRIBUTION<br/>MARKETING CHANNELS
<br/><br/><label>Dewey Class. No.: </label>658.84  / DIR