TY  - GEN
AU  - Parmerlee, David 
TI  - Auditing markets, products, and marketing plans 
SN  - 0658001337
U1  - 658.802 
PY  - 2000///
CY  - Delhi
PB  - NTC Business Books
KW  - General Management
KW  - General topics of marketing management
KW  - Management of distribution
ER  -