Lehmann, Donald R.  <br/><br/>
Analysis for marketing planning  

 - 4th ed. 
 - Chicago  Irwin  1988 
 - xi,219p.  22cm 
<br/><br/><label>ISBN: </label>007115423X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>General topics of marketing management<br/>Management of distribution
<br/><br/><label>Dewey Class. No.: </label>658.802  / LEH