00433    a2200157   4500020001500000082001700015100002400032245003700056250001200093260003100105300001900136650002300155650004300178650003100221700002300252  a007115423X  a658.802bLEH  aLehmann, Donald R.   aAnalysis for marketing planning   a4th ed.  aChicagobIrwinc1988g1994  axi,219p.c22cm  aGeneral Management  aGeneral topics of marketing management  aManagement of distribution  aWiner, Russell S.