TY  - GEN
AU  - Lehmann, Donald R. 
AU  - Winer, Russell S. 
TI  - Analysis for marketing planning 
SN  - 007115423X
U1  - 658.802 
PY  - 1988///
CY  - Chicago
PB  - Irwin
KW  - General Management
KW  - General topics of marketing management
KW  - Management of distribution
ER  -