00341 a2200121 4500020001500000082001900015100001800034245005100052260005800103300002100161650002300182650001400205 a8187336005 a658.80072bBHA aBhambra, A. S aPrinciples and functions of marketing research aDelhibDominant Publishers & Distributorsc1999g1999 a[iv],289p.c23cm aGeneral management aMarketing