00459    a2200157   4500020001500000082001700015100002300032245002400055250001200079260004300091300002000134440005000154650002300204650004300227650003100270  a0070275432  a658.802bCRA  aCravens, David W.   aStrategic marketing  a6th ed.  aBostonbIrwin/ McGraw-Hillc1982g2000  axvi,752p.c24cm  aThe irwin  / mcgraw-hill series in marketing   aGeneral Management  aGeneral topics of marketing management  aManagement of distribution