TY  - GEN
AU  - Cravens, David W. 
TI  - Strategic marketing
SN  - 0070275432
U1  - 658.802 
PY  - 1982///
CY  - Boston
PB  - Irwin/ McGraw-Hill
KW  - General Management
KW  - General topics of marketing management
KW  - Management of distribution
ER  -