TY  - GEN
AU  - Ferrel, O. C
AU  - Luck, David
AU  - Hartline, Michael D.
AU  - Lucas, George H.
TI  - Marketing strategy: instructor\'s manual, test bank, and transparency masters
SN  - 0030248027
U1  - 658.8002 
PY  - 1999///
CY  - Philadelphia
PB  - Harcourt Brace College
KW  - MARKETING
KW  - GENERAL MANAGEMENT
ER  -