00448 a2200145 4500020001500000082001900015100002300034245004500057260005300102300002100155440004200176650002300218650003100241700003000272 a0750626135 a658.84002bCIM aEgan, Colin eed.  aThe CIM handbook of strategic marketing  aOxfordbButterworth - Heinemann Ltd.c1998g1998 aviii,290p.c26cm aThe chartered Institute of marketing  aMarketing channels aManagement of distribution aThomas, Michael J. eed.