TY  - GEN
AU  - Egan, Colin 
AU  - Thomas, Michael J. 
TI  - The CIM handbook of strategic marketing 
SN  - 0750626135
U1  - 658.84002 
PY  - 1998///
CY  - Oxford
PB  - Butterworth - Heinemann Ltd.
KW  - Marketing channels
KW  - Management of distribution
ER  -