TY  - GEN
AU  - McDonald, Malcolm
AU  - Woodburn, Diana
AU  - Rogers, Beth
TI  - Key customers : how to manage them profitably 
SN  - 0750646152
U1  - 658.812 
PY  - 2000///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - General Management
KW  - Management of distribution
KW  - Customer relations
ER  -