TY  - GEN
AU  - Balan, K.R.
AU  - Rayudu, C.S.
TI  - Public relations in action
SN  - 8186104267
U1  - 659.2 
PY  - 1994///
CY  - New Delhi
PB  - Beacon Books
KW  - Public relations
KW  - Management
KW  - Advertising and public management
ER  -