McCarthy, E. Jerome  <br/><br/>
Reading and cases in basic marketing  

 - 4th ed. 
 - Illinois  Richard D. Irwin, Inc  1975 
 - xiii,387p.  25cm 
 - The irwin series in marketing  .
<br/><br/><label>ISBN: </label>0256031312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General topics of marketing management<br/>General Management<br/>Management of distribution
<br/><br/><label>Dewey Class. No.: </label>658.802  / REA