00560    a2200181   4500020001500000082001700015100003100032245004200063250001200105260004800117300002100165440003500186650004300221650002300264650003100287700002800318700003200346  a0256031312  a658.802bREA  aMcCarthy, E. Jerome eed.   aReading and cases in basic marketing   a4th ed.  aIllinoisbRichard D. Irwin, Incc1975g1984  axiii,387p.c25cm  aThe irwin series in marketing   aGeneral topics of marketing management  aGeneral Management  aManagement of distribution  aGrashof, John F. eed.   aBrogowicz, Andrew A. eed.