Reading and cases in basic marketing
McCarthy, E. Jerome
creator
ed.
Grashof, John F.
ed.
Brogowicz, Andrew A.
ed.
Illinois
Richard D. Irwin, Inc
1975
1984
4th ed.
xiii,387p. 25cm
General topics of marketing management
General Management
Management of distribution
658.802 REA
The irwin series in marketing
0256031312