TY  - GEN
AU  - McCarthy, E. Jerome 
AU  - Grashof, John F. 
AU  - Brogowicz, Andrew A. 
TI  - Reading and cases in basic marketing 
SN  - 0256031312
U1  - 658.802 
PY  - 1975///
CY  - Illinois
PB  - Richard D. Irwin, Inc
KW  - General topics of marketing management
KW  - General Management
KW  - Management of distribution
ER  -