TY  - GEN
AU  - Mentzer, John T. 
AU  - Bienstock, Carol C.
TI  - Sales forecasting management 
SN  - 0761908226
U1  - 658.81 
PY  - 1998///
CY  - London
PB  - Sage Publication
KW  - Sales forecasting - management
KW  - Marketing research - management
ER  -