Engel, James F.  <br/><br/>
Promotional strategy   managing the marketing communications process 

 - 7th ed. 
 - Boston  Richard D. Irwin, Inc  1967 
 - xxv,753p.  24cm 
 - The irwin series in marketing  .
<br/><br/><label>ISBN: </label>0256082049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Management of distribution<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENG