TY  - GEN
AU  - Engel, James F. 
AU  - Kinnear, Thomas C. 
AU  - Warshaw, Martin R.
TI  - Promotional strategy : managing the marketing communications process
SN  - 0256082049
U1  - 658.82 
PY  - 1967///
CY  - Boston
PB  - Richard D. Irwin, Inc
KW  - General Management
KW  - Management of distribution
KW  - Sales promotion
ER  -