Kotler, Philip  <br/><br/>
Marketing insights from A to Z  80 concepts every manager needs ti know  

 - New Jersey  John Wiley & Sons  2003 
 - xviii,206p.  24cm 
<br/><br/><label>ISBN: </label>8126508574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT