Hoffman, K Douglas <br/><br/>
Service marketing  concepts strategies & cases 

 - 3rd  
 - Australia  Thomson  2006 
 - xix, 588p.  24cm. 
<br/><br/><label>ISBN: </label>9780324422832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING SERVICES<br/>SERVICES MARKETING<br/>MANAGEMENT<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF