TY  - GEN
AU  - Hoffman, K Douglas
AU  - Bateson, John E.G
TI  - Service marketing: concepts strategies & cases
SN  - 9780324422832
U1  - 658.8 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - MARKETING SERVICES
KW  - SERVICES MARKETING
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -