Percy, Larry <br/><br/>
Strategic advertising management 

 - 2nd ed. 
 - Oxford  Oxford University Press  20001 
 - xviii,335p.  24cm 
<br/><br/><label>ISBN: </label>9780199274895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management<br/>Advertising<br/>Planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / PER