TY  - GEN
AU  - Percy, Larry
AU  - Elliott, Richard
TI  - Strategic advertising management
SN  - 9780199274895
U1  - 658.4012 
PY  - 2000///1
CY  - Oxford
PB  - Oxford University Press
KW  - Strategic Management
KW  - Advertising
KW  - Planning
ER  -