TY  - GEN
AU  - Kottler, Philip 
TI  - Ten deadly marketing sins: signs and solutions
SN  - 8126508558
U1  - 658.8 
PY  - 2004///
CY  - New Jersey
PB  - John wiley sons
KW  - Customer relation
KW  - Marketing management
KW  - Sales planning
KW  - Advertising
KW  - Finance
KW  - Communication skill
ER  -