TY  - GEN
AU  - Mathieson, Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
SN  - 9788120332652
U1  - 658.82 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advetising
KW  - Management
KW  - Marketing
KW  - Sales Pormotion
ER  -