Baskin, Merry  <br/><br/>
Brand new brand thinking  brought to life by 11 experts who do 

 - London  Kogan page  2002 
 - x, 212p.  24cm. 
<br/><br/><label>ISBN: </label>0749436786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>SALES PROMOTION<br/>BRANDS<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA