Hoffman, K. Douglas <br/><br/>
Services marketing  concepts, strategies & cases 

 - 3rd. 
 - Delhi  Thomson South-Western  2006 
 - xix, 588p.  24cm. 
<br/><br/><label>ISBN: </label>8131503275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF