TY  - GEN
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G.
TI  - Services marketing: concepts, strategies & cases
SN  - 8131503275
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Thomson South-Western
KW  - MARKETING MANAGEMENT
KW  - MARKETING
KW  - MANAGEMENT
ER  -