zeithaml, Valarie A. <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 4th. 
 - New Delhi  Tata mcGraw Hill  1996 
 - xxix, 743p.  24cm. 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER