Lovelock, Christopher <br/><br/>
Services marketing  people, technology, strategy 

 - 5th. 
 - New Delhi  Dorling Kindersley (India)  2006 
 - xvi, 594p.  25cm. 
<br/><br/><label>ISBN: </label>9788177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV