00457    a2200157   4500020001800000082001600018100001600034245007300050250001200123260005100135300002300186650002100209650002300230650002800253700001800281  a9780198064053  a658.84bLEE  aLee, Kiefer  aGlobal marketing managementbchanges, new challenges, and strategies  a2nd ed.  aNew DelhibOxford university pressc2009g2009  axxviii,565p.c26cm  aExport marketing  aGeneral management  aManagement of marketing  aCarter, Steve