TY  - GEN
TI  - Marketer's toolkit: the 10 strategies you need to succeed
SN  - 9781591397625
U1  - 658.802 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Press
KW  - General management
KW  - General topics of marketing management
KW  - Management of marketing
ER  -