Keller, Kevin Lane <br/><br/>
Best practice cases in branding  lessons from the world's strongest brands 

 - 3rd 
 - Delhi  Pearson Education  2008 
 - [viii],382p.    24cm 
<br/><br/><label>ISBN: </label>9788131721155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Use of brands and trademarks<br/>General management<br/>Management of marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL