00476    a2200157   4500020001800000082001700018100002300035245007900058250000800137260004100145300002800186650003300214650002300247650002800270650002000298  a9788131721155  a658.827bKEL  aKeller, Kevin Lane  aBest practice cases in brandingblessons from the world's strongest brands  a3rd  aDelhibPearson Educationc2008g2008  a[viii],382p.billc24cm  aUse of brands and trademarks  aGeneral management  aManagement of marketing  aSales promotion