McDaniel, Carl <br/><br/>
Marketing research essentials 

 - 2nd. 
 - Ohio  South-Western College Publication  1995 
 - xxii, 490p.  25cm. 
<br/><br/><label>ISBN: </label>0538876697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MANAGEMENT OF MARKETING<br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD