TY  - GEN
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research essentials
SN  - 0538876697
U1  - 658.83 
PY  - 1995///
CY  - Ohio
PB  - South-Western College Publication
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - MARKETING RESEARCH
ER  -