TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation
SN  - 9788131731819
U1  - 658.83 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - MARKET RESEARCH
ER  -