TY  - GEN
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 0471363405
U1  - 658.83 
PY  - 2000///
CY  - New York
PB  - John wiley & sons
KW  - Marketing
KW  - Management
ER  -