00363    a2200157   4500020001500000082001600015100002000031245002300051250000800074260004200082300001900124650001400143650001500157650001300172700002000185  a0139013075  a658.83bBUR  aBurns, Alvin C.  aMarketing research  a2nd  aNew JerseybPrentice Hallc1998g1998  axv,453p.c28cm  aMarketing  aManagement  aResearch  aBush, Ronald E.