TY  - GEN
AU  - Burns, Alvin C.
AU  - Bush, Ronald E.
TI  - Marketing research
SN  - 0139013075
U1  - 658.83 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Research
ER  -