TY  - GEN
AU  - Gronroos, Christian
TI  - Service management and marketing: customer management in service competition
SN  - 9780470028629
U1  - 658.8 
PY  - 2007///
CY  - West Sussex
PB  - John Wiley & sons
KW  - SERVICE INDUSTRIES-MARKETING
KW  - CUSTOMER SERVICES
ER  -