Kotler, Philip <br/><br/>
Principles of marketing 

 - 14th 
 - Boston  Pearson Education  2011 
 - xxiv, 708p.  28cm. 
<br/><br/><label>ISBN: </label>9780132167123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT