Fifiels, Paul <br/><br/>
Strategic marketing management  planning and control, analysis and decision 

 - Oxford  Butterworth-Heinemann  1995 
 - xvii, 317p.  30cm. 
<br/><br/><label>ISBN: </label>0750619902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIF