TY  - GEN
AU  - Fifiels, Paul
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning and control, analysis and decision
SN  - 0750619902
U1  - 658.8 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Strategic Marketing
KW  - Management
ER  -